3/16/2011 9:12 AM
Do you want to enhance the great patient and employee experiences? Do you have a respite place where employees, visitors and patients can go? Do you want to create an exciting and vibrant retail venue that inspires loyalty and repeat business?
It has been our experience that good design does not cost any more than bad design. While most people are Aware that homes set a deliberate mood through the interior design, few seem to realize that the same elements and principals of design used to create that desired atmosphere should be used in every built space, whether private or public.
It is in your hospital cafeteria that these two worlds meet – and we will give you real suggestions for how to successfully marry these two environments by using inspired finish materials, color, textures and lighting.
A. Subtle color scheme
B. Psychology of color
a. Red-stimulates appetite
b. White -implies purity, sterile
c. Blue-70-80% will say blue is their favorite color because it instill feeling of clam and peacefulness. Promotes productivity, however, it inspires a loss of appetite
d. Green-symbolized nature-Easiest color of eye, calming effects, relates to natures, variations of green works so pick your variation (hence alluserv logo)
e. Yellow-attracts attention, use less intense tones to lessen the effect
g. Brown-earth, warm comforting and security
h. Orange-prolonged effect causing intense irritability
C. Color can be personal and evoke different moods.
COLOR AND RETAIL HEALTHCARE VENUES
· Remember know your audience-age, cultural, types of works
· Choose colors that enhance mood
· Choose color that can stimulate appetite
· Create the atmosphere you need for you customers
SPACE AND COLOR
a. Consider flooring: Finishing of materials must be appropriate for this busy environment.
b. Wall coverings-easily scrubbed, to keep clean. A fresh coat of paint goes a long way.
c. Furnishings-layout, table shape, size, booths vs. tables
d. Trash, and recycle container and tray conveyors areas should consider how to include with your interior design. Enhance that area.
Forms-Visually break up space with different materials and free form panels.
Signage-spaced appropriately and clear can make a difference, do you have your venue's name
Lighting-Proper illumination, types of fixtures
Your customers expect the difference.
What mood do you want to reflect? What does your retail venues say about your hospital brand?
For more information click here
for Nancy E. Inman's webinar on Step up Your Retail Healthcare Foodservice with Interior Design.
Written by Alluserv