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Author: host Created: 4/22/2010 11:48 AM RssIcon
Alluserv Blog
By host on 7/21/2010 9:42 AM
 For many people, the word “cafeteria” invokes images of generic meals, plastic trays, and long sterile tables found in so many outdated facilities across the country. However many Foodservice Directors are changing their image to a more upscale retail environment, especially in many medical facilities. For example, many operators are developing grab-n-go kiosks, offering premium cold and hot beverages,...
By host on 7/7/2010 2:38 PM
The current environment for healthcare foodservice professionals is challenging. Every director is tasked to do more with less but still produce profitable results. Today’s foodservice director must wear many hats and be an expert in many different aspects of the business. Your institution must provide quality service not only to patients but also visitors, guest and employees.

In order to stay...
By host on 6/28/2010 3:17 PM
Reading a discussion in the Healthcare Executives Network supported my ideas about a brand. YOU need to have the goods or services you represent give the aha moments and the wow experience to be successful. If you want people to remember and have the positive experience of your product, organization, procedure, etc..then give them a reason. I have worked with companies, departments and have stressed...
By host on 6/28/2010 10:20 AM
The Health Blog invites you to take a break from your worries over rising health costs and complex reform plans. Ponder, instead, a simpler health issue: The humble hospital gown.

A story in this morning’s WSJ calls it “one of the least loved aspects of American medicine,” and describes a few of the efforts to find an alternative.

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By host on 6/15/2010 8:38 AM
Within seconds, visitors to the Children's Hospital Los Angeles (CHLA) web site can learn exactly where the hospital's cyber heart is.

“Our hospital is social-are you?” reads a link on the main page for the Los Angeles, Calif. hospital. Underneath are icons for its Facebook and Twitter feeds, YouTube and LinkedIn channels, and We are CHLA-the hospital blog. Click on any link to enter the 286-bed...
By host on 5/31/2010 5:54 PM
For marketers in any industry—from manufacturing to real estate to banking, and everything in between—making the business case for social media isn't a quick and easy process. 

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By host on 5/31/2010 5:52 PM

I have been talking to many people within various industries and market segments-healthcare, business and industry, and college and university directors. 

By host on 4/28/2010 1:16 AM
More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.

The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and Wellness.

While it’s easy to identify demand, many healthcare marketers are not exactly sure how they might tap into the social web to reach business goals. To help understand the possible applications, consider these five examples of how the social web can work for hospitals and others in the healthcare industry:

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By host on 4/22/2010 11:48 AM

 What does it envision when you hear that repeatedly? Is it time to change how people think about your foodservice department?

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